CleanWatch Notables – October 2013
Our CleanWatch Notables series is back. Designed to bring you a round-up of the most current trends and helpful tips to keep you at the forefront of the cleantech industry. Strategic Communications: PR...
View ArticleMass Sets Itself Apart As Clean Energy Hub
Massachusetts, a state filled with top-tier universities, is known for its entrepreneurial vision, history of innovation and spawning scientific advances. The technological gains have spread to the...
View ArticleCleanWatch Notables – November 2013
As we get ready to chow down on Turkey and give thanks for our country, let us reflect on the most current cleantech marketing and newsworthy trends, and how we’re continuing to make tremendous strides...
View ArticleReport Preview: 2014 Solar Marketing Outlook
As we gear up for the release of our 2014 Solar Marketing Outlook report, we are excited to announce an all-star Q&A panel with some of the solar industry’s leading marketers. Eco Branding’s...
View ArticleHow to Tackle Solar Conference Season
Conference season is just getting underway and we at Eco Branding couldn’t be more excited to hit the road. We’re jazzed to hear key industry players speak, check out new technological developments in...
View ArticleElectric Vehicles: To Drive or Not To Drive? or Are We There Yet?
Historically, electric vehicles have been portrayed as the high tech ambition of the future. The technology for these cars has been around for over a century and has evolved tremendously in recent...
View ArticleEco Branding Insights: 13 Tips + more for SEO Marketing
Search Engine Optimization, or SEO, is a highly valued service in today’s competitive marketplace. SEO is imperative in creating a strong online presence, ensuring your company name, product or service...
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Energy Storage: Progress and Promise
The pending boom of the energy storage industry is right around the corner, and the US is taking a front seat. According to recent IHS research, the US is the largest market for grid-connected energy...
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We Like to Rebrand Too! Eco Branding Launches New Website
Welcome to our new website! Eco Branding is excited to announce the launch of our second generation corporate website. Just as we encourage our clients to stay ahead of the curve, we too are always...
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Eco Branding’s Jake Rozmaryn Appointed to SPI 2015 Educational Committee
Eco Branding CEO Jake Rozmaryn was selected to participate on the Solar Power International 2015 (SPI 2015) Education Committee. Jake looks forward to building upon the conference’s stellar reputation...
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Eco Branding Insights: 4 Tips for an Effective Email Marketing Campaign
Companies are constantly looking for new ways to spread their message, develop leads and engage customers; but one method—email marketing—seems to remain on top of the list and for good reason. A...
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Data Analytics Reducing Solar Customer Acquisition Costs
Originally published on Cleantechnica As the U.S. solar industry continues to see year-over-year growth[i], solar companies are met with a unique set of challenges to take advantage of this growth and...
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How to Create Effective Solar Marketing to Homeowners
As the solar industry continues to grow and saturate, companies try to outshine their competition by providing intricate details about technology and multiple financing options—but I invite everyone to...
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The Etiquette of Marketing—Part 2: Website Design & Appropriate Attire
This is Part 2 of a three-part blog series about the benefits of marketing. Read Part 1 here. As you start each day, you don your chosen attire, and with it, make a statement to the world about...
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The Etiquette of Marketing—Part 3: Search Engine Optimization (SEO) and Good...
This is Part 3 of a three-part blog series about the benefits of marketing. Read Part 1 and Part 2. From an early age we are taught about politeness, including how to behave, what to say, when to say...
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4 Tips for 4 Great Days at SPI
Solar Power International is almost here—#SPICon is hopping and final preparations are underway for the biggest solar tradeshow of the year. You’ve registered but realize that you need to map out your...
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How Are You Measuring Your Marketing ROI?
Learn the steps to gauge the effectiveness of your content marketing campaigns Image courtesy of Stuart Miles at FreeDigitalPhotos.net Whether creating a marketing campaign in-house or utilizing the...
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Is your head up in the Cloud?
Photo Courtesy of Flickr.com Businesses are buzzing about the cloud. The International Data Group’s 2014 Enterprise Cloud Computing Study results show that 69 percent of businesses are already using...
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Gratitude for the Unknown
Thanksgiving is a great time to pause and appreciate both the big and little things in one’s life. Instead of writing about my gratitude for my network of family, friends, co-workers Designed by...
View ArticleHow 2015 Marketing Trends Will Evolve in 2016
As the year comes to an end, we look back and reflect on what we’ve accomplished with our marketing efforts this year. Which campaigns were successful and where is there room for improvement? Which...
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